{"id":604,"date":"2024-05-07T15:05:45","date_gmt":"2024-05-07T20:05:45","guid":{"rendered":"https:\/\/commercializinginnovation.com\/index.php\/course\/branding\/"},"modified":"2025-02-11T15:58:50","modified_gmt":"2025-02-11T21:58:50","slug":"pitch-deck-2","status":"publish","type":"tva_lesson","link":"https:\/\/commercializinginnovation.com\/index.php\/course\/pitch-deck-2\/","title":{"rendered":"Branding"},"content":{"rendered":"<p>This lesson offers a framework to coordinate communication activities and identify what makes a venture unique. &nbsp;It emphasizes the formulation and maintenance of a brand, and introduces the concept of a Dominant Selling Idea (DSI).<\/p>\n","protected":false},"template":"","class_list":["post-604","tva_lesson","type-tva_lesson","status-publish","hentry","tva_courses-nvc-for-innovators-2","post-wrapper","thrv_wrapper"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/commercializinginnovation.com\/index.php\/wp-json\/wp\/v2\/tva_lesson\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commercializinginnovation.com\/index.php\/wp-json\/wp\/v2\/tva_lesson"}],"about":[{"href":"https:\/\/commercializinginnovation.com\/index.php\/wp-json\/wp\/v2\/types\/tva_lesson"}],"wp:attachment":[{"href":"https:\/\/commercializinginnovation.com\/index.php\/wp-json\/wp\/v2\/media?parent=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}