New Venture Creation for Innovators
Are you an innovator with a groundbreaking idea but unsure how to transform it into a thriving business? Are you frustrated by others not appreciating the value of your innovation? Moving from concept to market requires careful planning and effective tools. This course provides the guidance and resources to navigate the process with confidence. The New Venture Creation for Innovators course is your step-by-step guide to navigating the complexities of evaluating, communicating, and launching a successful venture.
Master Entrepreneurial Skills for Success
Effectively Evaluate and Advance Your Innovations
Craft a Compelling Story to Attract Investors & Partners
Practical Templates and Frameworks for Innovators
This course offers unparalleled value:
- 40 comprehensive lessons totaling 12.5 hours of engaging video content.
- 28 professionally designed templates and workbooks to streamline your planning and execution.
- Lifetime access for a one-time investment of $497—less than the cost of a half-hour with a corporate attorney!
About the Course
New Venture Creation for Innovators is for anyone seeking to commercialize an innovation or to start their own innovation-based business: scientists, engineers, physicians, and technologists; students, faculty, and staff at research institutions; and even home-based inventors.
This course provides you, the innovator, with a practical set of tools for evaluating, developing, and communicating the commercial potential of your innovation.
Launch Your Innovation-Based Business with Confidence
Comprehensive Tools, Expert Guidance, and Real-World Applications
What Our Course Participants Are Saying...
This class was incredibly well organized and had so much information! Each class was invaluable and really helped me solidify my new
business. Terry was amazing[...]! Very impressed and I highly recommend to anyone wanting to start a company!
This was truly eye-opening experience for myself, a total novice about the entrepreneurship and the business world. Only in 6 weeks, I feel l learned so much from this workshop led by Dr. Russell. The materials that he put together and shared with us are extremely helpful (I should review those again). Overall, I highly recommend this to some other faculty member like me who is interested in delving into the startup with their ideas. I benefited it so much.
The New Venture Creation for Innovators Course was extremely insightful. A lot of times you are creating a business, its easy to get so caught in the product & idea that you forget about the business or personal aspects. I feel as if this program was definitely the eye opener for me.
Six Expert-Curated Modules to Fast-Track Your Success
Each module contains multiple sessions covering all stages of commercializing an innovation, from mindset to operationalizing a new company.
The Entrepreneurial Mindset
Develop an Entrepreneurial Perspective
Learn mental frameworks and structured exercises to define and align your entrepreneurial objectives.
good Ideas VErsus Bad IDEAS
Identify and Evaluate Market Opportunities
Discover methods for identifying viable business ideas, leveraging product/market fit, and effectively managing multiple commercialization paths.
Due Diligence Framework
How valuable is your innovation?
Master tools to rigorously evaluate the commercial feasibility and value of your innovation.
Structuring Your New Venture
DESIGN your business's future in advance
Learn to create detailed project plans, financial models, and ownership structures tailored to your venture's goals.
NEW VENTURE Storytelling
communicate your innovation's valUE
Refine and articulate your innovation's value proposition using storytelling techniques tailored to specific audiences.
New Venture Construction
Building Your Innovation-Based Venture
Transition from planning and preparation to actively building and operationalizing your venture.
Meet Your Instructor
Terry Russell, PhD
Dr. Terry Russell is a seasoned entrepreneur, educator, and mentor with extensive experience in helping innovators evaluate, communicate, and develop the commercial potential of their ideas. Over his career, he has advised government agencies, universities, and corporations on navigating the critical early stages of venture creation. With a Ph.D. in Physics from Boston University and postdoctoral studies at Harvard University, Dr. Russell combines academic rigor with real-world insights. Drawing from both the successes and challenges in his own entrepreneurial journey, he provides practical, actionable guidance to help innovators move confidently from concept to the next stages of their entrepreneurial journey.
Frequently Asked Questions
This course is tailored for individuals seeking to commercialize their innovations or start innovation-based businesses. It is ideal for scientists, engineers, physicians, technologists, students, faculty, and staff at research institutions, as well as independent inventors.
The course provides a step-by-step guide to evaluating, developing, and communicating the commercial potential of your innovation. It covers essential topics, including:
- Developing an entrepreneurial mindset
- Finding and managing opportunities
- Conducting due diligence
- Creating a venture plan
- Storytelling for investors and partners
- Taking actionable steps to launch your business
The course consists of six modules, each containing multiple lessons:
- The Entrepreneurial Mindset
- Finding and Managing Opportunities
- Due Diligence Framework
- New Venture Architecture
- New Venture Storytelling
- New Venture Construction
These modules are designed to guide you through the foundational stages of the new venture commercialization journey.
The course features 40 video lessons totaling 12.5 hours of content. You can learn at your own pace, watch the videos at up to 2X speed, and revisit the materials anytime, as you’ll have lifetime access.
In addition to the video lessons, the course includes 28 downloadable templates, worksheets, and sample documents to help you apply what you’ve learned to your venture.
Absolutely. Whether you are a novice or have some entrepreneurial experience, the course offers practical tools and expert guidance that cater to all levels.
Social media and free resources may provide general advice on commercialization, or detailed guidance on a single topic. However, this course delivers a comprehensive, structured framework that is curated by an experienced entrepreneur. It includes expert-designed tools, in-depth lessons, and actionable strategies that are difficult to find elsewhere. It is meant to provide a coordinate system for the new venture commercialization process.
AI tools like ChatGPT can provide quick answers and generate ideas, but they lack structured guidance, real-world judgment, and a proven decision-making framework. AI gives information, but this course teaches what actually works—distilling years of expertise into a step-by-step approach that filters out distractions, misinformation, and untested theories. More than just answering questions, the course helps you ask the right questions, avoid costly missteps, and apply knowledge in a way that moves your venture forward. AI is a useful tool, but it can't replace real-world experience or a structured learning process designed for real outcomes. We suggest learning the NVC framework first and then using AI tools to accelerate your progress.
The course is taught by Dr. Terry Russell, a seasoned entrepreneur and educator with a PhD in Physics from Boston University. Dr. Russell has co-founded, financed, and led multiple startups and has extensive experience mentoring and educating innovators at all levels and across multiple industries and technologies.
The course is priced at $497 (plus tax), offering lifetime access to all modules, video lessons, and resources. This investment is comparable to the cost of a half-hour consultation with a top-tier corporate attorney, yet provides far greater long-term value.
Volume discounts are available to instutional customers such as universities or government laboratories who want to offer this resource to their researchers, staff, or students. If you’re interested, please contact us.
Once you purchase the course, you’ll be invited to create an account, login, and gain immediate access to all modules and materials. You can start learning right away at your own pace.
While the course is designed to deliver significant value, we understand that it may not be the right fit for everyone. Please contact us within 14 days of purchase if you have concerns, and we’ll work with you to address them.
Pricing
New Venture Creation for Innovators Course
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Invest in Your Future - Gain Immediate Access to Expert Knowledge and Proven Strategies.
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